What is Vegan Makeup? The Art of Cruelty-free Makeup Industry and its Importance

Throughout recent years, the popularity of vegan makeup has been on the rise with no signs of dropping any time soon. Yet, people who are new to this term raise a question what is vegan makeup?

And how it is gaining a lot of popularity. There is a lot of confusion regarding how to check whether the product is vegan or not.

To start knowing these cosmetics, you can begin with the idea that they do not contain any materials or traces of animals.

Animal-based conventional materials like honey, beeswax, lanolin, collagen, and elastin, are replaced by substances that come from plants or minerals.

In any case, being vegan doesn’t imply that the item is 100% green and isn’t tested on animals.

eco friendly cosmetics

Additionally, the vegan label on the products does not guarantee that they will not trigger an allergic reaction.

With so much uncertainty around, we have all of your answers. Continue reading to dive deeper into the world of vegan makeup and understand it more.

What is Vegan Makeup?


Products that do not contain any animal-derived ingredients are included in vegan cosmetics.

In addition to that, many people also consider products vegan that aren’t tested on animals.

what is vegan makeup

Vegan itself is a term frequently used to refer to products that do not contain any substances derived from animals.

We all are familiar with vegan food brands.

However, this does not imply that animals have not been subjected to testing with these.

Top brands normally have a label or have approval from a regulatory body to prove their ethicality.

How do we define Cruelty-free Cosmetics?

A product is defined to be cruelty-free if animal testing is forbidden during the manufacturing cycle.

Thus, we can say that not all cruelty-free products are vegan or vice versa.

cruelty free cosmetics

For example, many makeup items that don’t involve any test on animals yet contain honey or milk.

Are Vegan Cosmetics Cruelty-Free?

When you refer to a product as vegan, it means that you are talking about its constituents, not the manufacturing process.

A brand is considered to be cruelty-free if it does not conduct animal testing.

Only a brand that uses natural and plant-based materials to manufacture its products and doesn’t test the products on animals completes both requirements.

What are the Benefits of Vegan Makeup?

Now that we clearly understand what is vegan makeup, let’s talk about some of its advantages.

Vegetarian cosmetics are Saving Lives

As a consumer of vegan products, not only do you contribute to saving the environment but you are also saving lives.

By preferring vegan makeup, you are eventually boycotting products that involve animal-derived ingredients.

Makes you a more Conscious Consumer

Vegan makeup that is recyclable, biodegradable, and non-toxic is frequently available.

By preferring a vegan brand, you ensure to adopt a sustainable lifestyle.

On the other hand, it shows that you are taking all the necessary steps to be a conscious buyer.

Great for Your Skin

Contrasted with animal-derived ingredients, vegan beauty care products are plant-based.

This ensures that they have fewer negative impacts and are soft to delicate skin.

Additionally, the richest source of vitamins, antioxidants, minerals, and numerous other necessary nutrients is found in plants.

This proves that vegan cosmetics are great for the skin.

Vegetarian Cosmetics are Gluten Free

Numerous vegan makeup items are also free of gluten.

This is a great advantage for individuals who experience the ill effects of celiac disease and other burning skin conditions.

Sustainable Packaging

A vegan lifestyle isn’t just about staying away from animal-based items.

Vegan and cruelty-free makeup brands also strive to use environmentally friendly packaging for their eco-friendly products.

Disadvantages of Vegan Makeup

The only drawback of vegan products is that they are not cruelty-free and completely natural or organic.

Additionally, the vegan label doesn’t mean that the item has amazing constituents that won’t trigger any allergic reactions.

What is the Significance of Vegan Certifications?

Cosmetics companies can say that their products are vegan on the label, but these labels aren’t regulated.

Hence it can become difficult to determine whether they are vegan or not.

Look for brands that back up their claims with accreditations from reputable organizations like The Vegan Society.

This is a great way to make sure that you’re getting a genuine product. Other reputable tags which can prove to be valuable are

Certified Leaping Bunny

When you see the Leaping Bunny label, you can be sure that the product does not use any animal products.

The testing for confirmation ensures that any product under it is free from animal testing.

Leaping Bunny is not only well-known all over the world, but it is also an easy way to tell if a beauty or household product doesn’t use animal products.

PETA Ensured Cruelty- Free

As per the PETA site, they believe organizations to be cruelty-free just under these particular circumstances

  • They should boycott animal testing
  • They should not use animal-derived ingredients like honey, beeswax, or carmine, in their items.

Top Vegan Makeup Brands to Consider

vegan makeup brands

If you want to promote sustainability, the decision to buy vegan cosmetics is the best way.

Look for brands that specialize in organic, clean, and vegan beauty products. Some of these vegan makeup brands are

Adorn Cosmetics

Adorn Cosmetics is a cosmetics company that promotes natural beauty by harnessing the power of nature.

Their cosmetics collection comprises natural tones and materials.  This makes it the ideal decision for the fans of sustainability.

Their recipes are free of allergens and are created by keeping touchy skin in mind.

Hence if you buy their concealer, BB cream, eyeshadow, mascara, eyeliner, or lip-gloss, you will be guaranteed a natural ingredients list.

Additionally, this 100% vegan cosmetics company is PETA vegan and Leaping Bunny Cruelty-Free certified.


Best For their multi-use sticks and serum establishments, ILIA is another vegan makeup brand that is cheaper and easier to use.

Vitamins and oils that nourish the skin are combined with natural ingredients to make their products.

This brand makes products without any preparation to guarantee that cosmetics are the cleanest and most importantly sustainable.

They have an amazing compact makeup collection that is loved by all fashion enthusiasts.

For travelers, their multi-purpose makeup sticks are widely preferred.

3. Axiology

If you have searched for 100 percent safe and non-poisonous lipsticks with organic ingredients, you might have heard the name of Axiology.

They are also cruelty-free and PETA-certified, like all of the best vegan cosmetics brands.

Axiology focuses on putting 100% cruelty-free colors in our perfect beauty routine diverting the skin-cherishing powers of avocado, coconut, and grape seed oil.

All of their products come in recyclable packaging.

And the best part is you can send them back to the brand if you wish the packaging to be recycled again.

Axiology reclassifies excellence with its line of vegan lipsticks that convey staggering shades apart from supporting ethical practices.

4. Well People

The Well People is the brand to choose if you want to achieve the ideal look without makeup.

Their makeup is best for minimalists and is made from only natural plant-based materials.

They have cruelty-free and regular beauty products in their catalog.

The brand tends to support and alleviate your skin while giving you the variety and inclusion you want.

5. Juice Beauty

Normally preferred for their tinted moisturizer Juice Beauty makes vibrant plant-based cosmetics and natural skincare products that have been clinically validated.

The items are all vegan and cruelty-free, and the brand uses sustainable energy hotspots for its manufacturing.

These items are additionally USDA-ensured natural, so you can feel better about the thing you’re putting on your skin.

6. Natural Habit

Natural Habit is another brand among the top vegan makeup brands that primarily focuses on nail care that is as delicate as it could be delightful.

Their vegan nail polishes have a unique formula free of harmful chemicals that let your nails breathe.

Hence you can find the finest nail artistry if you prefer this brand.

7. RMS Beauty

Commonly known for their concealers and highlighters RMS Beauty is well-known in the cosmetics industry.

The brand’s cosmetics are made with organic, raw, food-grade ingredients that hydrate and brighten your skin while also making your complexion look better.

RMS is devoted to changing how individuals use cosmetics, making nontoxic items.

8. Elate Beauty

One of the best vegan cosmetic brands that prioritizes fair trade ingredients list is Elate Beauty.

Not only are they certified Leaping Bunny Cruelty-Free, but they are also certified by PETA as vegan and cruelty-free.

They offer a fantastic selection of brow balm, lipstick, eyeliner, eye-colored pencils, pressed powder, and mascara products.

Plus, the brand permits us to make a tweaked cosmetics range, custom-made to our own skin needs and coloring.

At the moment, 75% of their vegan beauty products do not contain any plastic and can either be recycled or composted.

9. 100% Pure

Best for their fruit-pigmented lip and cheek tint, 100% Pure’s goal is to develop the world’s purest line of all-natural cosmetics, skincare, and beauty products.

The brand’s vegan care products are planned with high-performing cancer prevention agents and natural balms to give your skin the most extreme advantages.

To complete your nontoxic beauty routine, the brand even offers soaps, shampoos, and conditioners.

Final Thoughts

Shopping for makeup can be a fun adventure.

However, if you are new to veganism, attempting to sort out which vegan makeup brands to purchase could feel difficult.

With the help of this guide, you can eliminate all of the guesswork so that you can confidently select your new favorite vegan products.

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